Alayne Crawford

Alayne Crawford is a seasoned professional with extensive experience in government affairs and corporate communications, known for managing high-level strategic relationships with both public and private executives, to drive successful business outcomes. In her most recent role as Lead Client Partner at IBM Canada, Alayne identified and drove sales activities while fostering relationships at the C-suite and VP levels. Her work included overseeing complex client engagements and providing insightful solutions tailored to their business goals.

Prior to her most recent role at IBM Canada, Alayne served as the Head of Government & Regulatory Affairs for IBM, where she cultivated strategic relationships with government officials across all levels of government and provided critical market support for high-stakes transactions. Previous career highlights include serving as the Director of Corporate Affairs at Shaw Communications, as the Manager of Public Affairs at the Canadian Automobile Association, as well as a tour in government serving in both communications and operations roles for the Prime Minister of Canada.

An active participant in her community, Alayne sits on several boards, including the Canadian Lung Association and Colleges and Institutes Canada (CICan). She is a graduate of Queen's University, holding a Master of Business Administration, and has a Bachelor of Arts degree from Carleton University. Fluent in both English and French, she has also received accolades such as the IBM Gerstner Award for Client Excellence and being named on PR in Canada’s Top 30 under 30 list.

Outside of her professional endeavors, Alayne cherishes adventures with her family, running, live music, and diverse culinary experiences. Currently, she is excited to be learning Mandarin.